'How do you make a raw chicken breast with the translucent skin?' Beyond Meat’s CEO discusses what’s next in plant-based meat alternatives.
For Beyond Meat Inc. Chief Executive Ethan Brown, snark and skepticism about his company’s meatless “meat” products serve as motivational tools.
Plastered on the walls of his El Segundo, Calif., office are lines from critical reviews of the company’s meat-mimicking technology, which uses yellow peas, potato starch, coconut oil and other ingredients to replicate beef’s texture and sizzle. “Slightly better Tofurky,” reads one quote. Another cites a 2015 magazine article that said Beyond Meat would never be able to turn pea protein into a convincing substitute for steak or chicken.
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