The singer has caused a storm of excitement over the upcoming relaunch of her fashion line Ivy Park, which is unveiling its first collaboration with Adidas next year.
Beyonce's fashion line Ivy Park is being relaunched in collaboration with sportswear designer Adidas.
The singer teased a preview of the upcoming new collaboration, which was announced earlier this year, with images on her official Instagram account on Monday. The new collection-IVY PARK x adidas-will offer apparel and footwear, including a version of the classic Adidas white sneakers with its 3-stripe design as well as jewelry such as Adidas logo earrings, rings, ankle bracelets and a metallic mouthguard spelled out in Ivy Park, according to the images.
Designed around a color scheme of maroon, cream and"solar orange", featuring activewear such as hoodies, jerseys and cargo pants as well as more semi-casual wear including an asymmetrical dresses and coats, the singer was said to have overseen every detail of the new line as the creative partner of the brand,"I think it's important to have great basics that you can wear again and again. Versatility is a big part of the IVY PARK line and what inspires me.
"This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift.
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