“One day in 2016, we got an email: ‘I’m Beyoncé’s stylist. We love your brand, we love what you’re doing, we’d love for you to do the underwear for the ‘Formation’ tour’ I was like, that’s a scam. Someone’s messing with us and trying to get free underwear”
Ade Hassan and Beyoncé. Photo-Illustration: by Stevie Remsberg; Photo: Getty, Courtesy of Ade Hassan Get That Money is an exploration of the many ways we think about our finances — what we earn, what we have, and what we want. In Payday, we talk to notable women about making it big for the first time.
After a few years, when I was 25 and it was the height of the financial crisis, I decided to take a year off to live in Paris. People thought it was mad to quit my job during the recession, but I thought, well, this is the time. It wasn’t actually scary, because I made a significant amount of money in banking, so I had a lot saved up for a 25-year-old. I had the funds to do it. I took intensive French lessons and learned to sew.
Financially, our first big win was when Nordstrom approached us at a trade show and placed their first order. It totally changed the game. I was like, now I can pay my bills! I can cover all my costs for the next few months, and I can definitely pay my one employee! It was a huge relief, and a major point in the business getting off the ground.
We didn’t publicize it until images of the tour started coming in, and we could basically see our stuff through the sheer outfits. We emailed her stylist to say, “Is that what we think it is?” And he said, “100 percent.” We could shout about it a bit, because we had photographic evidence. It was one of those moments where you take a step back and you’re like, literally one of the biggest pop stars in the world knows about my brand, and that’s pretty sick.
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