Beyhive, listen up!
, which launches today, takes a Google Image approach to music merch with a collage of memorable snapshots decorating each piece. Bucket hats, windbreakers, and bike shorts get the Beyoncé treatment with a picture grid that incorporates everything from album covers to Instagram updates. Beychella, old school “Dangerously In Love”-era polaroids, and all manner of behind-the-scenes content make their way onto the designs.
The superfans of the Bey-hive will no doubt appreciate looking back on those memorable moments in the star's history, but there’s something to enjoy even for those who have yet to listen to. The juxtaposition of images makes for an appealing print, and the overarching concept connects with much of what’s happening in fashion right now.
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