Beyoncé posted her first photos hyping her partnership with Adidas on Friday.
The Instagram posts quickly went viral, with the first photo hitting two million likes in less than an hour.
Beyoncé and Adidas announced earlier in April that the singer and the brand planned to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.The Instagram posts follow a video Beyoncé released on Thursday, titled"Homecoming 2019.
The immediate virality of Beyoncé's Adidas posts reveals a major advantage the singer is bringing to the athletic wear brand.For comparison, Adidas has 23.4 million followers, and Nike has 86.9 million. And, while Beyoncé's post hyping her Adidas collaboration hit 2.5 million likes in an hour, Adidas' post about the collaboration has only received a little more than 40,000 likes in 50 minutes.reveal how a personality with a massive social media following can make a brand.
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