Beyoncé's upcoming Renaissance concert series is set to be her most lucrative tour yet, with predictions that she could earn a staggering $2.1 billion. Queen Bey could be smashing personal records and exceeding all her previous concerts' combined revenue.
The way the superstar artist constructed her business may also help her retain more profits. “Her entire Renaissance tour production is handled by her production company, Parkwood Entertainment, and promoted by Live Nation, which drives a greater percentage of the revenue directly to Beyoncé,” Armen Shaomian, an associate professor of entertainment management at the University of South Carolina, told Forbes.
’s Eras concerts, which are expected to hit $1.9 billion in revenue, coming in some $500 million short of Beyoncè’s estimates. Both artists are known for their stellar business skills as well as their performing prowess, according to Forbes. And as Beyoncé travels for her tour dates, some of her earnings could very well flow into some luxurious accommodations.she stayed at a $100,000-a-night penthouse suite that was certainly fit for music royalty.
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