BET's BET Experience fan fest is returning for 2024. Get the details.
H.E.R. performs onstage at the BET Experience STAPLES Center Concert Sponsored By NISSAN at Staples Center on June 20, 2019 in Los Angeles, California.After a nearly five-year hiatus, BET Media Group’s annual BET Experience — the fan fest ramp-up to its annual BET Awards — is back. BET Experience 2024 will be presented by Walmart from June 26 to 30 in Los Angeles. The fest will also be co-produced by Live Nation Urban.The most recent BETX was held in June 2019 — and featured H.E.R.
A key highlight of BETX 2024 will be its traditional multi-night concert series. Performances this year, to be announced at a later date, will take place at various L.A. venues including the YouTube Theatre, Miracle Theatre, Crypto.com Arena and the Hollywood Bowl, and then followed by the premiere of the BET Awards 2024 on June 30. Rounding out the activations once more will be comedy shows and immersive villages focused on fashion, health, beauty, sports, food and financial empowerment.
“It’s an honor to join forces with BET Experience as this year’s presenting partner, where we can continue to champion the unlimited potential of Black creators and entrepreneurs,” said Allison Rand. She leads brand experiential and talent partnerships at Walmart. “This event is a cultural catalyst, and we’re proud to support BET’s commitment to providing a platform for celebrating Black excellence and showcasing some of the most exceptional talents in the entertainment industry.
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