Why the BET Hip Hop Awards Are Adding an International Honor
Viacom International Media Networks Africa top executive Alex Okosi says the network is expanding its push to recognize"the influence of international artists globally" amid their growing appeal.
Performers from Africa, Europe and Canada will compete for the new best international flow honor at BET Hip Hop Awards, which takes place in Atlanta on Oct. 5, with the U.S. TV premiere set for Oct. 8. Internationally, the awards show will air on BET Africa on Oct. 9, as well as on on BET UK, BET France and BET South Korea on Oct. 10.
The international category has been elevated amid the growing appeal of artists from around the world, according to the network. For the first time ever, during the 2018 BET Awards it was incorporated into the live broadcast rather than being featured in pre-recorded segments only airing during the international versions of the show.
"The award will be presented on-stage during the live broadcast, confirming BET’s commitment to recognizing the influence of international artists globally," said Alex Okosi, executive vp and managing director, BET International and Viacom International Media Networks Africa. "I believe that opportunities like the BET Hip Hop Awards position international artists for global success long after the winners are announced.
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