Activists came together at 4,700 house parties for Sanders, with gatherings in every state and 30 countries. House parties are standard campaign fare — but not 4,700 at once.
than anyone. There was no Iowa team in place at this point in the 2016 race; Sanders now has among the largest of all the Democratic presidential contenders.
The star of the parties — other than Sanders himself — was a new mobile app called “Bern.” It’s intended to empower Sanders enthusiasts to find, catalog and mobilize every other potential supporter who drifts into their orbit, down to the guy at the bus stop who might compliment their “Bern, Baby, Bern” T-shirt. It goes well beyond engagement apps that previous campaigns have used.
The 2016 operation “grew like a small online business that opened up one day, and all of a sudden orders started flooding in faster than we could supply them,” said Larry Cohen, a Sanders confidant and former head of the Communications Workers of America. Many political pros expected Bernie 2.0 would go the same way as other lackluster campaign sequels: Rick Santorum, Mike Huckabee, Dennis Kucinich come to mind. That swiftly proved wrong. Instead, Sanders appears to have hardened the loyalty of his voters.
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