Artificial intelligence and augmented reality were key technologies demonstrated at the VivaTech conference to create new experiences for customers.
The start-up integrates care and repair options into a brand’s website to make the process of booking and tracking repair seamless, as well as in-store after care. It can also provide a network of locally owned businesses that are specialized in care.
LVMH head of communication, image and environment Antoine Arnault said discussions are starting to integrate the Save Your Wardrobe platform into the various LVMH houses. “It is something that we need, it is something that we strive for but it’s very complex to implement — reparability and after sales repair — is always a very difficult and very sensitive topic, so having a third party that is professional on this particular subject is something great for us,” he told WWD.
At the Louis Vuitton booth the brand demonstrated its virtual replication of the fall 2023 men’s show. The show played out on two customized vintage arcade machines — swathed in Louis Vuitton’s iconic monogram canvas, and featuring LV logo-ed buttons — that will only be available at the VivaTech show.
Dior Beauty demonstrated live shopping consultations, designed to take “chat with a sales rep” button to the next level. Partnered with Swedish live streaming company Bambuser, customers can speak directly with a human adviser on fragrance, skin care and beauty products to replicate an in-store experience.
Zero10 has also worked with Tommy Hilfiger to deploy the mirrors in its Amsterdam wholesale showroom, so buyers could try on items without the brand having to produce physical samples. Zero10 is next partnering with Calvin Klein, also owned by Hilfiger parent PVH Corp., and will also place a mirror in-store at the new Fusalp flagship in Paris when it opens in September.
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