.BenefitBeauty is donating $5 from each brow wax and lamination through the month of August to organizations that support women’s health and education.
Throughout the month of August, Benefit will donate $5 from each eyebrow wax and lamination held at Benefit Boutiques, Macy’s Brow Bar or Ulta locations, to organizations that seek to empower women worldwide.
“We work with everyone from small, local organizations like The Princess Project, all the way to Planned Parenthood, which we all know is very much in the center of everything right now, and we’re just thrilled to be able to support them in a meaningful way,” said Benefit’s director of brand outreach and brand ambassador Maggie Ford Danielson.
The brand introduced eyebrow laminations in June, marking its first new service in over 15 years, and now allowing consumers an additional avenue through which they can support this year’s initiative. “[Brow services] are a huge point of difference for us in the industry,” Ford Danielson said. “We knew that we needed to tie a unique piece of what makes Benefit special to our fundraising, so that it felt really organic and like something that you could only find and participate in at Benefit.
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