Bella Hadid talks to Allure about falling in love, founding Orebella, her new fragrance business, and finding peace while dealing with Lyme disease.
The first time I crossed paths with Bella Hadid was on a tarmac outside of New York City. We were boarding Mark Cuban’s Boeing 757, the same one used by the Dallas Mavericks at the time, featuring extra room for the extra-long legs of NBA stars… or models. This flight was heading to the Victoria’s Secret fashion show in Paris. It was 2016, a pre-#MeToo era when young women strutting on national television in bejeweled underwear was a mostly accepted annual cultural moment.
“It wasn’t something where somebody came to me and said, ‘We want to start a business with you,” Hadid says. She simply sought an alternative to the kind of alcohol-based fragrances that tend to come out of major perfume houses. “I get hives and rashes from stress alone, so I tend to stay away from anything that will trigger my body nowadays,” she says. And that includes traditional perfumes. Five years ago, Hadid began concocting her own scents.
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