The supermodel on her special new collection of online art, finding community on the computer, and those incredible red carpet Cannes looks.
, they’ll be able to grab one, albeit in a modern, somewhat strange way. In collaboration with reBASE, a social metaverse site, Hadid is releasing a massive range—11,111 unique works, to be exact—of shoppable online art pieces based on her own image. These NFTs are digital assets, essentially cybernetic souvenirs or collectibles. It’s also more than just having the JPEG saved on your desktop: you receive a digital record that proves that you and only you purchased this specific asset.
Hadid first had a kernel of the idea thanks to a lifelong interest in gaming. Growing up, her younger brother Anwar loved World of Warcraft, but Hadid herself was always attracted to the poppy universe of Mario. “My alias when I was 18, when I started traveling for work, was Princess Peach,” she says with glee over Zoom. When the world locked down due to COVID, her fascination with online life went into overdrive.
came, I was genuinely curious about what that community looked like. It went from gaming—me wanting to create this cool avatar and be in that universe and connect with people—to this.”Naturally, Hadid was excited by the aesthetic possibilities of creating art out of her own image. She submitted to a 3D scan that the artists would then be able to use to create the NFTs.
Hadid certainly knows a thing or two about capturing audience attention online. She has already proven herself as world wide web gold. For a recent run of red carpet looks at
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