Belgium has destroyed a shipment of American beer after taking exception to its maker’s slogan that it was “The Champagne of Beers”
Belgium has destroyed a shipment of American beer after taking exception to its maker’s slogan that it was “The Champagne of Beers.” Belgian customs crushed the 2,352 cans of Miller High Life beer earlier this week, reasoning that they were improperly labeled as Champagne. The move came after a trade association for the Champagne industry complained that the term should be used only on bottles of sparkling wine, made using a traditional method in Champagne, France.
The beers were headed for Germany before they were intercepted at the port of Antwerp in February. On April 17, the cans were destroyed “with the greatest respect for environmental concerns by ensuring that the entire batch, content and container, is recycled in an eco-responsible way,” the Comité Champagne said.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Miller High Life, 'The Champagne of Beers,' has fallen afoul of strict French laws on 'champagne'Customs officials destroyed more than 2,300 cans of the American beer for violating regulations that protect France's champagne industry.
Baca lebih lajut »
Brewing controversy: French producers upset over Miller High Life beer advertised as 'Champagne'Belgian customs have destroyed more than 2,000 cans of Miller High Life, advertised as the ″Champagne of Beers,' at the request of houses and growers of the bubbly beverage.
Baca lebih lajut »
Calling beer Champagne leaves French producers frothingBelgian customs have destroyed more than 2,000 cans of Miller High Life advertised as the 'Champagne of beers' at the request of houses and growers of the bubbly beverage.
Baca lebih lajut »
Calling beer Champagne leaves French producers frothingBelgian customs have destroyed more than 2,000 cans of Miller High Life advertised as the 'Champagne of beers' at the request of houses and growers of the bubbly beverage.
Baca lebih lajut »
'The Champagne of Beers' leaves French producers frothingBelgian customs have destroyed more than 2,000 cans of Miller High Life, advertised as the ″Champagne of Beers,” at the request of houses and growers of the bubbly beverage. The Comité Champagne — the body protecting the Champagne designation — asked for the destruction of a shipment of 2,352 cans on the grounds that the term infringes the protected designation of origin “Champagne.” The consignment was intercepted in the Belgian port of Antwerp in early February. Miller High Life, Miller’s oldest brand, was launched as its flagship in 1903. According to its website, the company started to use the “Champagne of beers” nickname three years later. The brand owner said Friday it “respects local restrictions” around the word Champagne.
Baca lebih lajut »
Champagne Producers Make Belgian Customs Destroy Miller High Life Over SloganComité Champagne requested the destruction, claiming Miller's 'Champagne of Beers' motto infringes the protected designation of origin “Champagne.”
Baca lebih lajut »