The launch will mark the brand's first scent in many years
Overnight, the world was given the first glimpse at Hedi Slimane’s debut Celine fragrance. The French fashion house is expanding into scent for the first time in many years under Creative, Image and Artistic Director Hedi Slimane – and the industry is abuzz with intrigue.
The expansion into fragrance was first announced alongside Slimane’s appointment at the helm of the storied house back at the start of 2018. In addition to completely overhauling the brand’s aesthetic , introducing menswear and changing its logo, the designer has also found the time to design a range of fragrances in that time.
An image was shared on Celine’s Instagram that depicted what looked like three metal mould casings all separated out. And although the image didn’t necessarily hint at a fragrance, the caption most certainly did. The brand wrote, “Celine Haute Parfumerie Collection Debut,” to accompany the shot. In addition to the image, a video of the pieces was also shared on the social media platform with the caption, “15 years after the creation of Maison Christian Dior perfume collection, Hedi Slimane presents his Haute Parfumerie Collection for Maison Celine.”
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