Before HOPR, Joe Betz ran a disco in the Transamerica Pyramid

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Before HOPR, Joe Betz ran a disco in the Transamerica Pyramid
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“In 1978, you could shoot a cannon through it and it wouldn't hit anybody at night.”

At 83, he’s a living history book, filled with pages that are lovingly inscribed with remarkable San Francisco tales from his time running an enormously popular discotheque in the Transamerica Pyramid to presiding over one of the city’s flagshipHouse of Prime Rib’s gold-accented, wooden front doors are still locked before dinner service on a recent Thursday afternoon, when a spry gentleman wearing a crisp blue and red patterned button-up and dark denim smiles from behind its glass windows.

Born in Bavaria, Betz began working in restaurants in Munich when he was 14 years old. Before he purchased HOPR in 1985 from its original owner, Lou Balaski, he waited tables at Hoffman’s Grill, a no-fuss diner and historic landmark at 619 Market St. between New Montgomery and 2nd streets. At just 28 years old, Betz ended up buying Hoffman’s in 1968 and became the city’s youngest restaurateur.

The soldier remembered as a boy, Betz visited his home with his father to watch a program on their new color TV. As he recalled the memory, it came flooding back to Betz, too. At the time, Betz said he worked two to three jobs before he purchased Hoffman’s, and recalls taking a break between one of his many shifts to pass the time at his friend’s place.Douglas Zimmerman/SFGATE

While Betz said he certainly did not agree with the Vietnam War, or any war for that matter, he has always felt a duty to feed those in need — no matter their background. For him, every person who walks through his doors deserves respect.Alain McLaughlin He dubbed this venture the Park Exchange, a gazebo-like glass structure on the ground floor with a sophisticated sound system. It launched a year after the famous celebrity-clad Studio 54 nightclub debuted in New York, and “was the No. 1 liquor seller among discos in Northern California — a whopping $64,000 a month,” according to an article from the SF Examiner in 1979.San Francisco Examiner

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