Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S., after acquiring the bankrupt retail chain's intellectual property assets for $21.5 million last month.
& Beyond domain online Tuesday in the U.S., after acquiring the bankrupt retail chain's intellectual property assets for $21.5 million last month.
The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed& Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn't specify a date for the U.S. relaunch.
Overstock.com's CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has "run without a hitch." The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That's how it got its start in 1999.
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Overstock breathes life into Bed Bath & Beyond with rebranded websiteOverstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.
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Overstock CEO has big plans for Bed, Bath & Beyond’s leftoversOverstock CEO Jonathan Johnson is taking the best from his company and Bed Bath & Beyond and combing them to create a powerhouse eCommerce brand in North America.
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Overstock officially launches Bed Bath & Beyond domain online in USThe online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed Bath & Beyond.
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Thanks to Utah-based Overstock, Bed Bath & Beyond is backA month after Utah-based Overstock.com announced it bought Bed Bath & Beyond’s brand out of bankruptcy, the company has dumped its name and morphed its website and app.
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Bed Bath & Beyond Returns As Online-Only Retailer Operated By OverstockBedBathAndBeyond.com and Overstock.com have now become one combined online retailer.
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Bed Bath & Beyond officially closed in Columbia Heights – Burlington Coming - PoPville3100 14th Street, NW A tipster reported to me last month: 'Burlington is taking over the Bed Bath and Beyond Space in Columbia Heights -- they won the rights in a real estate bankruptcy auction.' The Washington Business Journal reported: 'Burlington to replace Bed Bath & Beyond in Columbia Heights' Stay tuned.
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