With so many new ways to promote upscale short-term rentals, it is tempting for luxury homeowners to think about jumping in. We talked to homeowners, investors, property managers and more about what a home must offer to bag big nightly fares.
Chad Waterhouse, the head of design and leasing for Elite Luxury Homes, faced a challenge: His job was to turn a dark, unfashionable and outdated Beverly Hills house into a showcase someone would pay up to $200,000 a month to rent short term.
Investors had purchased the house for $15.94 million in 2017. They didn’t want to spend millions more, yet the nearly 12,000-square-foot estate needed a new modern kitchen, marble floors, more bedrooms, luxurious rugs, chic décor and lots of art, plus landscaping.
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