Most beauty products are swathed in plastic, but only 12% of plastic is recycled, which means that eight million tons end up in our oceans every year:
Welcome to Sustainability Week! While Fashionista covers sustainability news and eco-friendly brands all year round, we wanted to use this time around Earth Day and the anniversary of the Rana Plaza collapse as a reminder to focus on the impact that the fashion industry has on people and the planet.
"It's critical for consumers to stay vigilant and not be green washed by lessened packaging alone," Piper urges, noting that toxic, animal-tested formulas aren't "green" just because they're swaddled in less plastic packaging. The brand's Plum Elixir, for example, is made using cycled plum seeds sourced from Gascony, France, which are cold pressed and enhanced with sea buckthorn fruit oil, pomegranate seed oil and the plum seed oil. Plus, the bases in products like the Plum Elixir are multi-taskers for the face, hair and body, and its mix-ins allow consumers to customize on demand.
Though there's a lot of work to be done, sustainability practices are certainly starting to standardize. Like Loli's mix-ins and Alima Pure's refillable compacts, a wealth of brands are minimizing the beauty products consumers need so as to avoid crowding their cabinets with more inevitable waste. Iredale Mineral Cosmetics, Ltd., for one, boasts products that blur the line between skin care and makeup, without diminishing quality.
The removal of adhesives on labels is an important factor in recycling that too many brands don't consider; it's difficult to recycle bottles if they're littered in labels.
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