Content management and monetization firm BBTV announced the launch of Pay to Crypto, a solution that lets creators claim their payouts in cryptocurrencies.
The move to integrate crypto payments is a response to creator interest, according to BBTV chairperson and CEO Shahrzad Rafati. “Creators have been really vocal about their interest in entering the Web3 revolution, and we're very proud to lead the way,” Rafati said.
The firm works with content creators of all sizes by detecting and monetizing videos uploaded by fans across platforms like YouTube. The company currently serves individuals as well as bigger companies like the NBA, Viacom and Sony Pictures. The crypto payment solution is implemented with the help of crypto trading platform Netcoins, a subsidiary of BIGG Digital Assets Inc. BIGG CEO Mark Binns also gave his two cents,"converting their payments from USD into other currencies changes the narrative of what their payments can do."
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