Barney is back with a new animated makeover.
relaunch of the iconic purple dinosaur
“Barney’s message of love and kindness has stood the test of time,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel said. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.
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