Singer and actress BarbraStreisand donates $1M to AcademyMuseum to put name on a pillar
When visitors walk in to the forthcoming Saban Building at the Academy Museum — a soaring space that was once a May Company department store — they encounter towering square concrete pillars that had been obscured beneath the store's once-decorative columns. "It was a happy surprise, to be honest," says Daniel Hammerman, architect at Renzo Piano Building Workshop. "We didn't know what they would look like because they had been covered for so many years.
Once revealed, the square pillars had an appealing grained texture, with traces of the imprint from the wooden boards used to form them. In the original construction of the 1939 building, the concrete was used as fireproofing for the steel girders underneath. "That was a cost-effective means of fireproofing the steel," Hammerman says. "Nowadays, [concrete] would be a very nice finish and rather expensive.
The pillars became such an important feature of the redesign that newer supports duplicate them. But beyond the physical presence, they have taken on a symbolic importance, says museum fundraising chair Bob Iger. "Like the museum, they represent the past, the present and the future," he says. And now the pillars are part of a final sprint to get the museum to its total fundraising goal of $388 million, 80 percent of which has been raised.
Led by actress Laura Dern and Oscar-nominated producer Kimberly Steward, the Pillar Campaign offers column naming rights for a minimum pledge of $1 million. It already has brought in $35 million from naming 28 pillars . "I'm excited to watch our community of pillars grow and can't wait to see who steps up next," says Dern. Those who already have include entertainment companies such as Cinépolis, MGM and Viacom and Hollywood heavyweights like Jason Blum, J.J.
This story first appeared in the July 10 issue of The Hollywood Reporter magazine. To receive the magazine,
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