Everything to know about the Barbie movie.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The Barbie movie became a bona fide pop culture sensation when it was released in theaters in July 2023, and there is so much more to the movie's success than meets the eye. Based on the toy brand from Mattel, Barbie follows the titular plastic heroine as she departs her perfect life in Barbieland to discover what has gone wrong in the real world.
10 The Barbie Movie Is A Pop Culture Phenomenon Besides being an excellent film, the Barbie movie also succeeded as a masterclass in effective marketing in the 21st century. On top of the usual trailers, promotional images, and the much-hyped soundtrack, Barbie also found clever ways to integrate the film into other avenues of pop culture which had a powerful effect.
7 Barbie Was Banned In Vietnam Over The Nine-Dash Line Controversy The Barbie movie's anti-feminist backlash wasn't the only controversy to surround the blockbuster movie, and Greta Gerwig's hit was actually banned in Vietnam for an entirely different reason.
5 Barbie Director Greta Gerwig Co-Wrote The Script With Partner Noah Baumbach Besides directing the film, Greta Gerwig also penned the screenplay along with her creative partner Noah Baumbach. A celebrated filmmaker in his own right, Baumbach's films are noted for their complex themes, and he even earned a Best Picture nomination for Marriage Story. Gerwig and Baumbach have worked together on numerous projects in the past, and she even starred in his seminal indie film Frances Ha in 2012.
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