Mattel is releasing a new doll to 'better reflect the world around us and further our commitment to celebrating inclusion through play' (via toofab)
Mattel is releasing a new doll to "better reflect the world around us and further our commitment to celebrating inclusion through play."The latest doll is part of their collection, which is an effort to create a more diverse set of Barbie dolls that has more representation for disabilities and different body types.
Previous fashionistas include a doll with a prosthetic leg, curvy body features, and multiple styles in a wheelchair., Mattel worked with the National Down Syndrome Society to make sure that the doll accurately represented those with Down syndrome, including the features, clothing, and even the packaging.
"This means so much for our community, who for the first time, can play with a Barbie doll that looks like them," said the NDSS CEO in a statement."This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating."
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Mattel introduces first Barbie doll representing a person with Down syndromeThe new doll is part of Mattel Barbie Fashionistas line, which aims to offer kids more diverse representations of beauty and fight the stigma around physical disabilities.
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