Strategic partnerships and marketing efforts are behind the epic box office numbers.
The accomplishment even has its own nickname, Barbillion, which has been adopted by “Barbie” studio executives.
“As distribution chiefs, we’re not often rendered speechless by a film’s performance, but Barbillion has blown even our most optimistic predictions out of the water,” Warner Bros. distributors Andrew Cripps and Jeff Goldstein toldOne person who believed in Barbie’s potential from the get-go? Margot Robbie. The movie’s star — and one of its producers — told
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