Comedic internet discourse around “Barbenheimer” has inspired moviegoers to see both back to back — even if they were originally planning to see one or neither of the films — for fear of missing out on the fun.
“Barbenheimer” burst through the box office on opening weekend, showcasing how the might of internet memes and movie buzz can bring people together.
There, two coffee stands were set up outside for attendees to purchase a caffeine pick-me-up before grabbing breakfast: popcorn, candy, an Icee — or all of the above. Some dressed in all black for the film. Others came in “Barbenheimer” T-shirts. But many simply rolled out of bed in their pajamas. “They [the movies] are so different and they are released on the same day. There are two kinds of people but you can also be both kinds of people … it’s the duality of Barbenheimer, here we are. The theater is full and it’s 6 a.m. I don’t even wake up this early to go to work and they pay me for that. I paid for this.”
Though similar events have occurred in the past, like when ‘The Dark Knight’ and ‘Mamma Mia’ opened against each other 15 years ago, Dergarabedian, the media analyst, said there is “no apt comparison” for the way Barbenheimer’s social media success sowed the seeds of historic audience turnout in theaters.
The discourse soon turned into a facetious rivalry between the two films as “Barbie”’s glamorous pink energy contrasted sharply with “Oppenheimer”’s dark and solemn overtones. Meme formats based on polar-opposite subjects are a common formula for virality, Caldwell saidAs their premiere dates neared, Barbenheimer discourse then became a debate about which movie to see first in a double feature, implying the two were now complementing rather than competing with each other.
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