See every look from the Balmain Pre-Fall 2020 collection.
More than any designer of his generation Olivier Rousteing has proven himself savvy at rousing fashion into a megaphone for outreach. At last June’s menswear show, the ambassador threw a music festival to benefit HIV research, in September he ventured into inclusive beauty with Kylie Cosmetics, and on the eve of’s Fashion Forces conference last month, he was in Lyon—with President Macron, Bill Gates, and Bono—for The Global Fund Replenishment Conference.
For Pre-Fall, the designer is nudging Balmain into a different world too. With Gen Z coming into its own, Rousteing feels that now the time has come to let a broader audience in on the fun. That starts with a return to the house’s traditional strength, tailoring, with a concise lineup of suiting staples at prices that will be easier for many to embrace. Rousteing said that his “new dandy” is inspired by friends and colleagues in the C-suite.
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