Ball Corp’s unlikely journey from soda cans to satellites

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Ball Corp’s unlikely journey from soda cans to satellites
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The surprising link between the James Webb Space Telescope, a next-gen weather satellite, and your favorite frosty beverage.

in bunny suits, hairnets, and masks stand around a vertical white dish about 6 feet tall—their clean-room attire preventing any biological sloughing from contaminating the equipment. From the dish’s edges, articulated black arms extend outward, connecting it to an adjacent metal cylinder.

The previous generation of military weather satellites, launched more than two decades ago, can’t tell the wind’s direction over the ocean’s surface, just its speed. WSF-M will do both, and with a bigger antenna—the one engineers watched unfold last autumn—than past spacecraft. It will also reveal storms’ structures in high def.

Journalist Todd Neff had heard the narrative plenty in his work as a science and environment reporter for Boulder, Colorado’s . Neff often covered Ball’s doings in the Denver metro area, where it had moved its headquarters in 1998.

While that didn’t exactly happen, Stacey left the university before year’s end and joined Ball to form the Ball Brothers Research Corporation, an aerospace subsidiary. Stacey helmed the spaceship’s technical operations from Boulder, now the home of the company’s high-tech efforts. Plant workers tend beverage packaging machinery on the line at a Ball Corporation facility in Goodyear, Arizona.Cory Springer, Ball’s director of Weather and Environment, wasn’t able to be there in person, but he gives the video five stars. Seeing the spacecraft do what it would need to do in space made the forecasting future feel real. That’s important to Springer.

Its ability to see microwaves rather than visible light is key. Microwaves shoot straight through clouds, snow, and rain. That’s important, because nobody much needs to know about the near-term forecast on a perfectly sunny day. “They’re all-weather,” says Quinn Remund, WSF-M’s chief engineer. Other kinds of satellites can sense only the “top” of climatic conditions. microwave systems, like radar, which emit electromagnetic waves that bounce back, revealing what’s in their path.

Beyond its main goals, WSF-M can also characterize snow depth, soil moisture, and sea ice, all three of which influence weather and inform DoD actions across the globe. Does a plane, for example, require extra fuel to fly around a hailstorm? Should a ship sail sideways to catch a tailwind? Should you gas up a snowcat or slip on mud tires?

Today, Ball is the largest can manufacturer in the world, producing more than 50 billion per year. It hasn’t created the jars that made it famous since the early 1990s, when it spun off and then eventually sold that part of the business. But the can strategy is changing: The company has upped the minimum order size—a move that squeezes out smaller customers like craft brewers. Today, Ball seems interested in the big guys, not the small-batch dudes.

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