Refresh for chart and more analysis After all the hallelujahs about the return of theatrical at CinemaCon this past week, the major studios skipped out on programming any new wide releases this wee…
, were Los Angeles, New York, Phoenix, Dallas – Ft Worth and Chicago, with the day’s top grossing cinema being the iPic Theater at Fulton Market in Manhattan. Well, it’s all about home ancillaries and dudes for these Neeson cookie cutter action titles. Critics have had enough of the Neeson with a gun pics at 29% Rotten, and those who decided to show up and sit in the dark for close to two hours gave it 66% and a 49% on Comscore/Screen Engine’s PostTrak. Jeez.
Ahead of opening, the social media analytics corp said, “Chatter runs mixed with expectations that are crystal clear — on any Neeson film with the assumption that someone will be kidnapped and that ‘we’ll bring them back’. The storyline and filmmaking components are incidental for these super fans who also feel that Neeson would make for a perfect Batman with his voice plus other chatter about his stockpile of burner phones.
in weekend 2, -49%, for what appears to be a $20M endgame. Some thoughts coming away from this at CinemaCon: Despite the movie’s upsetting opening following its vibrant world premiere at SXSW, rival distributors who’ve handled similar product believe the movie stands to overindex in home entertainment which is Cage’s bread and butter.
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