In his bilingual hosting of the iconic show, the Puerto Rican Star celebrates a language once shunned.
The fact that Bad Bunny topped the Billboard 200 for the third consecutive time with his came as a surprise to no one. By now, the Puerto Rican artist is firmly entrenched in the pop culture zeitgeist, having entered that rarified club of artists who can do no wrong and whose music demands immediate consumption.But unlike every other artist who has ever hit No. 1 on the Billboard 200 — well, “every” untilThat alone is noteworthy.
Fast forward to August, 2017 — still just six years ago — when the runaway smash “Despacito” was at the height of its popularity, having culminated its 16-week, then-record-rying run at No. 1 on theWhatever it may have been, it was par for the course at the time. That same year, USC’s Annenberg School of Communications revealing that although Latinos comprised nearly 18 percent of the U.S. population , only 5.8 percent of speaking roles in film and television went to them.
“If you’re aiming for the American market, it has to be in English,” said Nicky Jam. “I can’t picture an African-American rap fan sitting in his car saying, ‘I love Nicky Jam’s rap!’ . Just being realistic.”
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