This year, parents are facing unique challenges as just about everything has gotten more expensive — inflation has not been this high since the early ‘80s.
Despite that, the National Retail Federation has predicted that consumers will spend $37 billion as much of that money will go toward school supplies such as books, backpacks and clothing.
“It’s not just people of a certain income level, it’s everyone being impacted by inflation,” said Leah Logan, vice president of social commerce products,While Logan said the survey’s theme showed plenty of frustration or concern, she said people were going to continue to shop but be more cautious about spending, including being frugal.
“Shoppers are looking for deals and searching for deals. You know, it’s not economically feasible, especially with gas prices to drive around to multiple stores. And there are so many ways you can have products brought to you and still get the best price,” Logan said. “I think the best advice is to maintain your hybrid behaviors.”
If a shopper wants to take it further, use a browser extension to find coupons and get money back on the things that are already being purchased.
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