Why is Baby Yoda so cute? We investigated
. “First, Yoda is one of the most beloved characters in theuniverse. I think he’s universally admired.” Secondly, Kruger cites the work of Austrian ethnologist Konrad Lorenz, who coined the term Kindchenschema, which is basically a set of features that makes something cute.
“Across species that have parental care, we see these really common features,” Kruger says, mentioning large eyes in particular. “In [media], these features are becoming increasing exaggerated in cartoon characters. Take the My Little Ponies of today and the Eighties. Characters of today have even more exaggerated neonatal characteristics. This makes them even cuter to us.
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