“It’s a fundamental conundrum for artists,” says a worldwide concert promoter. Recent Bruce Springsteen tour on-sales have resurfaced numerous ticketing-related issues, as well as debates on what to do about them
fans would like to forget. That morning, as the first six shows for The Boss’ 2023 North American tour went on sale through Ticketmaster, devotees were shocked to find most seats gone within seconds, and instead only “platinum” or dynamically priced tickets available for purchase — at costs as high as $5,000.“Surely, these multi-thousand-dollar prices were not intended or anticipated, many of us thought,” wrote the editors of the long-running Springsteen fan platform.
Ticketmaster declined multiple requests from us for comment as well as updated Springsteen on-sale facts and figures, other than to share a bulleted list of talking points. “Ticketmaster has created analytical tools that use historical and real time data to help quantify supply and demand to determine prices,” the company said. “The promoters and artist representatives then determine the specific pricing for their shows. The biggest factor that drives pricing is supply and demand.
Rapino added that “with market-based pricing being widely adopted by most tours, we expect to shift over $500 million from the secondary market to artists this year, continuing to support those who created the concert and ensuring they are benefiting from it.”spoke to more than a dozen executives within the worlds of ticketing, booking and artist management , as well as lawmakers and advocates attempting to protect consumers with new legislation aimed at ticketing transparency.
Sources say a top-level artist can receive the vast majority of the revenue associated with these tickets, which could amount to an extra seven figures over the course of a lengthy tour.
While useful, Verified Fan is also still somewhat of a manual process, according to sources who say the labor-intensive nature of the program often means Ticketmaster can only handle one Verified Fan presale per week. “In theory, Verified Fan is supposed to look at your history within Ticketmaster to understand how much of a fan you are,” says an executive at a rival ticketing company.
. Since becoming chairman of the Senate Investigations and Government Operations Committee in 2019, Skoufis has made event ticketing reform a major priority. “Right now, we have what just about anybody, except apparently regulators, would characterize as a monopoly in the primary marketplace with Ticketmaster,” Skoufis says. “We have a structure in place that allows Ticketmaster to perpetually protect that monopoly through these exclusivity clauses. Ticketmaster and a venue draw up a contract with revenue sharing and other stipulations.
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