Strengthening its vision of community building with the introduction of the pickleball lifestyle
At Ayala Malls’ Picklemall launch event with Jaime Alfonso Zobel de Ayala, Jaime Augusto Zobel de Ayala, Lizzie Zobel de Ayala, and Mariana Zobel de Ayala
"Pickleball is a sport that has captured millions of hearts worldwide. It's not about competition; it's about community. It promotes physical fitness, camaraderie, and a sense of community," Mariana Zobel de Ayala said during the media launch. Ayala Malls President Christopher Maglanoc, Ayala Corporation Chairman Jaime Augusto Zobel de Ayala, Ayala Land Inc. Senior Vice President and Leasing and Hospitality Group Head Mariana Zobel de Ayala, and Ayala Land Estates, Corporate, and Ayala Malls Group Marketing and Communications Head Chrissy Roa
Ayala Malls takes the lead in encouraging Filipinos to embrace the game post-pandemic, showcasing that it's not just a sport but a lifestyle."We decided to call it Picklemall because Ayala Malls' vision has always been about nurturing communities wherever we build," mentioned Ayala Land Estates and Ayala Malls Group Marketing Head Chrissy Roa.
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