AWS CEO Andy Jassy shares what Amazon learned from Fire Phone launch - Business Insider

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AWS CEO Andy Jassy shares what Amazon learned from Fire Phone launch - Business Insider
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Amazon cloud boss Andy Jassy shares the important lesson the company learned from launching its failed Fire Phone

Yet, according to one of Amazon's top executives, the experience was "very culturally reaffirming.", the CEO of Amazon Web Services, said at the Goldman Sachs Technology and Internet Conference in San Francisco on Wednesday.

"Because we liked all the inputs, even though it didn't work, we took the learnings and the technology we can reuse and reapply it and then gave people a good landing spot," Jassy said. "If you don't, all the great people will fear working on the new things because they'll worry they won't have a spot if it doesn't work out," Jassy said.

The Wall Street Journal reported that Amazon laid off dozens of employees associated with the project. Of course, Jassy was most likely not directly involved with the Fire phone. The veteran Amazon employee started Amazon's cloud business 14 years ago, creating a massive industry that Amazon now dominates.

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