Welcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of the U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
Barbie has introduced its first doll representing a person with Down syndrome. Mattel worked with the National Down Syndrome Society to create the Barbie, which is part of the toy company’s 2023 Fashionistas line aimed at increasing diversity and inclusion.
Even the organization I Support the Girls — a nonprofit that has provided 22 million bras and menstrual hygiene products to homeless people, refugees and immigrants — is creating a social media campaign around menstrual periods using Barbie and having volunteers create miniature packages of Barbie-sized menstrual pads and tampons as teaching tools.
“When a brand owns something as iconic as the color pink, it’s good news and bad news,” said Marc Rosenberg, a Chicago-based toy consultant who led the global marketing teams for Hasbro’s brands like Furby, GigaPets, and Hit Clips. “In this case, I think it’s all good news. Everyone in the world wants a piece of pink now.”
For some shoppers like Hollie Krause of Mahwah, New Jersey, Barbie pink blitz that ramped up since June is already getting too much. Neiman Marcus noted that it launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. Based on the success of last year’s collaboration and the current, it has reissued the collection starting July 10, the retailer said.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Movie Review: She’s Perfect Barbie. He’s Scene-Stealing Ken. Their life in plastic looks fantasticShe's been Astronaut Barbie, Teacher Barbie, Doctor Barbie, President Barbie. Now after 64 years, we have live-action Movie Star Barbie. In 'Barbie,' Greta Gerwig serves up a clever, idea-packed take on the doll's story, AP critic Jocelyn Noveck writes.
Baca lebih lajut »
Margot Robbie Stuns In the Final Looks Of The 'Barbie' Press Tour, Revealed By Her StylistMargot Robbie's Stylist Just Shared So Many Unseen Barbie Press Tour Looks
Baca lebih lajut »
‘Barbie’ Is About as Good as a Barbie Movie Could Ever BeReview: Greta Gerwig goes weird with Barbie, which is part satire, part earnest fable, and part big-minded meditation on the nature of existence. 🔗:
Baca lebih lajut »
These Barbie dolls are spiking in value, thanks to the new Barbie movieInterest and values in older Barbie dolls are spiking this summer, which means if you have a Barbie doll, Ken doll, or accessories, now just might be the best time to cash in.
Baca lebih lajut »
‘Barbie’ Review: Come On Barbie, Let’s Go Have an Existential CrisisBarbieMovie is here - but is it worth heading out to the theater this weekend for it? Our review is here:
Baca lebih lajut »
11 Super Pink Cocktails to Sneak Into the Barbie MoviePink mixed drinks to celebrate the color-saturated cultural sensation that is the Barbie Movie.
Baca lebih lajut »