Time and Life photographer John Zimmerman's images show an industry at the peak of its influence.
Photographer John Zimmerman worked out of the Time-Life bureau in Detroit in the 1950s, covering the Big Three domestic automakers for that company's flagship titles,. He was thus both a direct witness to, and a documenter of, a profound era of industrial dominance, when Ford, GM, and Chrysler controlled 96 percent of the American car market and exuded an unparalleled influence on legislation, infrastructure, design, and society, commensurate with their industrial magnitude.
"At a time when self-driving vehicles and climate change are transforming driving, around the world, John's pictures capture the optimism and even utopianism of a beloved period in American car culture," Linda Zimmerman, John's daughter, told.
Flint, Michigan—home of General Motors—turns out for the parade celebrating the production of GM’s 50 millionth car in 1954.The second story featured General Motors' production of its 50 millionth car, a record-breaking milestone. “asked my father to photograph GM's jubilant, city-wide celebration in Flint, Michigan, in 1954," according to Darryl. "The spectacular celebration in Flint showed GM's dominance of the industry.
Deciphering these images wasn't always easy. "My brothers and I are by no means experts in automotive history, and that made it difficult at times for us to know what we were looking at in the photos," Linda told us. "For instance, the story about GM's 50 millionth car celebration was originally shot formagazine but never published. So the film was returned to my father years ago with no written documentation identifying the people, cars, and events in the photos.
We're certain this left the Zimmermans and their publishing team longing for the kind of quick-click filters found on contemporary social media sites. But flipping through the pages and seeing the popping carnation pink of a '50s Lincoln, the shimmering yellow-gold of a '50s Chevy, or the inky black of a '50s Chrysler concept makes it clear that their efforts were worthwhile.
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