In a world of constantly changing trends, there’s something pleasant about the continuity.
What happens when a designer who’s worked for just one fashion industry legend churns out their debut collection for said legend? Just ask Peter Hawkings, who showed his first vision for thesince being appointed creative director in April 2023 on September 21 at Milan Fashion Week. Hawkings worked with Ford for 25 years, designing menswear at Gucci before joining Ford’s namesake brand . Hawkings even wears the same tinted aviator shades as Ford does.
The spring 2024 collection opened with a black embossed jacket, belted and worn with latex-like high loafer boots. Next came a slinky maxi dress embellished with a low-waist belt done in gilded metal. A strong mix of not-so-subtle Ford-isms and ’90s Gucci references started coming in hot. There were little leather shorts with matching tailored jackets, embossed shirt sets, pinstripe suits, fringed mini dresses, open-weave knitted maxi dresses, and sporty bomber jackets. Flashes of skin—unbuttoned-to-there jackets for women and undone button-down shirts for men—were true to the Ford ethos of pure sex appeal.
The collection was presented as coed, with many of the silhouettes mirroring each other—an interesting choice, since Ford’s womenswear and menswear has historically been distinctly separate, with trend-focused womenswear and menswear that relies mostly on classic tailoring. Backless knitted dresses and shining fringe gowns seemed red carpet-ready—and surely, celebrity friends of the brand like Julianne Moore will snap up some of the more glamorous gowns when awards season rolls around.
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