Assessing the Potential Market for Donald Trump’s Social & Streaming Ventures
’ measurement of unique views and time spent in September in the U.S. on YouTube and Facebook shows how online viewership of conservative news outlets is dominated by Fox News, which, while clearly having a right-wing bent, isn’t as extreme to the right as its challengers and presumably Trump’s ventures. In terms of minutes watched, Fox News pulls in 5.5x more than the seven other outlets combined.
For the month of September, visits to FoxNews.com were 3.9x those of the rest of the conservative outlets, per data from. This isn’t to suggest there isn’t an audience out there for this content — the 10 sites saw a total of 24.6 million unique visitors — but it is a way to size the potential demand for Truth Social, given its positioning will likely be more in line with The Blaze, Newsmax, Breitbart, etc.
This all suggests that the audience for Truth Social will be somewhat limited versus the entire conservative spectrum. If viewers were not happy with the content on Fox News, then the more extreme outlets would see much greater levels of viewing time, which would be indicative of heightened interest in them.
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