Asics celebrates SEA Athletes and Ambassadors with inspiring new films that uplift minds and bodies | BMPlus

Indonesia Berita Berita

Asics celebrates SEA Athletes and Ambassadors with inspiring new films that uplift minds and bodies | BMPlus
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Firmly grounded in its founding ethos and mantra, “A Sound Mind in a Sound Body”, ASICS’ latest global brand campaign “LiveUplifted” showcases the transcending impact of movement for both the body and mind. Know more:

There is huge untapped potential of a better world through movement. Firmly grounded in its founding ethos and mantra, “A Sound Mind in a Sound Body”, ASICS’ latest global brand campaign “#LiveUplifted” showcases the transcending impact of movement for both the body and mind.

The driving force behind this campaign began with ASICS’ inaugural Global State of Mind Index in April 2022, which debunked the common perception that 30 minutes is the minimum amount of exercise required to experience the uplifting impact of movement. The brand’s new findings confirm that approximately 15 minutes and 9 seconds of movement is all it takes to feel mood-boosting effects.

Conceptualised by Singapore-based creative agency Mill Stirling and titled ‘Let Sport & Movement Uplift You’, this series of 60s and 30s regional brand films showcases what goes into the hearts and minds of persevering profiles as they champion the “Live Uplifted” philosophy.

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BusinessMirror /  🏆 19. in PH

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