'I can laugh at some of the outfits and looks, but I have a lot of fondness for that girl and her confidence.'
. Being Frenshe's aim, per Tisdale, is to make little moments of grounding ritual, self-soothing indulgence and mood-enhancing luxury accessible, and to "treat wellness from the inside out." , my wellness platform. As our community was growing, I was — like everyone else — anxious about the pandemic. I found myself leaning into these small, everyday rituals that helped center me: taking a bath, lighting a candle, taking a few extra moments to do a hair mask.
"It's a collection of self-care and wellness essentials, in scents designed to make you feel good," says Tisdale. "I wanted to create a line that encourages people to take a moment for themselves, and to offer them gorgeous scents that help them feel the way they want to feel." While its pastel-washed minimalist packaging and elevated scents channel pure luxury, accessibility remains a pillar of the brand: The products are all priced between $7.99 and $16.99, and will be sold online at target.com and in more than 1,900 Target brick-and-mortar stores across the country.
Fashionista got an early preview of Being Frenshe from Tisdale herself at a press event in New York City, and so we took the opportunity to delve into the founder's personal beauty routine, the early 2000s beauty trends she thinks are poised for a comeback and the lens through which she reflects on her personal style from her "HSM" days. Read on for the highlights of our conversation.The brand is really focused on wellness and self-care.
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