'Being among the 'top-rated shows in all of TV' is great for bragging rights.'
Carlson now has"close to 60% fewer ads per show than before the ad exodus began last year."
But Ben Bogardus, an assistant professor of journalism at Quinnipiac University, says Fox won't ultimately be focused on lost ad revenue."Shows like Tucker Carlson’s are meant to generate controversy and debate," Bogardus told me. "Being among the 'top-rated shows in all of TV' is great for bragging rights. Fox can run promos touting the win and the fact that it’s the most-watched cable news network in prime time," which the network does regularly.
"They can also use unsold advertising slots in Carlson’s program to promote the network’s other shows and specials," Bogardus notes. "It’s similar to the business concept of a 'loss leader.' Even if advertisers start to pull out of his program, fearing boycotts and controversy, those viewers can still be used to boost ratings for Fox’s other, less controversial news and opinion programs.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
As Tucker Carlson Returns, Does It Really Matter If Advertisers Stay Away?'Being among the 'top rated shows in all of TV' is great for bragging rights.'
Baca lebih lajut »
Tucker Carlson: Elizabeth Warren Is ‘Cory Booker-Level’ WhiteOn his first night back from vacation following the firestorm of controversy he set off by claiming white supremacy is a hoax, Fox News host Tucker Carlson made another cringeworthy comment when he used an African-American senator’s supposed lack of blackness to make fun of how white another senator
Baca lebih lajut »
The Advertiser Embargo Against Tucker Carlson Is WorkingAssociation with a host praised by David Duke isn’t great for business: Carlson has almost 60 percent fewer ads per show than before the 2018 exodus.
Baca lebih lajut »
Tanya Tucker Returns to Raise HellJust don’t call it a comeback — “My least favorite word,” says the outlaw queen
Baca lebih lajut »
As Tucker Carlson Returns, Does It Really Matter If Advertisers Stay Away?'Being among the 'top rated shows in all of TV' is great for bragging rights.'
Baca lebih lajut »
The Advertiser Embargo Against Tucker Carlson Is WorkingAssociation with a host praised by David Duke isn’t great for business: Carlson has almost 60 percent fewer ads per show than before the 2018 exodus.
Baca lebih lajut »