The Chicago street race, the first of its kind for NASCAR, is the latest part of a strategy by race organizers to bring NASCAR closer to the communities it hopes to convert into fans. But some Chicagoans are unhappy.
The sport has faced various head winds in recent years, including a two-decade slide in TV ratings from its mid-aughts peak, and the growing popularity of other motorsports such as Formula 1 racing. The Chicago street race, the first of its kind for NASCAR, is the latest novel setting — others include last year’s preseason exhibition inside the L.A.
“[We] want a change for the better and want all ages and races and disabilities in our sport with no boundaries and no hindrances — that’s important,” he added. “Are we going to get every avenue right? No, but it’s a nonstop process.
She and other city officials are skeptical of the rosy economic projection by NASCAR that the event will have an estimated $113 million economic benefit for the city. According to a 46-page permit agreement between NASCAR and the Chicago Parks Department, the NASCAR-in-Chicago deal runs for three years, with an option to extend.
London planned to attend the weekend race thanks to a pair of free ticket vouchers that were handed out to attendees.
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