As cinemas shutter for the foreseeable future across the U.S. and Europe in a historically unprecedented wave of closures to lower risks of exposure to coronavirus, a handful of cinemas in China ha…
Amidst the virus’s continued spread beyond China’s borders, a handful of Chinese cinemas are already experimenting with soft re-openings.
These establishments obviously will have trouble making back even their most basic daily expenditures, wrote Chinese outlet Southern Weekend, stating: “It is undeniable that the significance of cinemas resuming work after suspending business for weeks is not whether they’re profitable in the short-term, but whether they can generate new confidence in the industry.”
The handful of cinemas currently open have only been able to play old titles already in their possession, with a few of them playing a single, second-run film all day long — making it hard to bring in skittish movie-goers only just emerging from their quarantine cocoons.
On Monday, authorities in first-tier Qingdao city said that cultural venues such as libraries, museums and cinemas would “open very soon,” while on Tuesday, officials in southwestern Sichuan said that the same would hold true there, given that there had been no new confirmed cases in their province in the past two weeks.
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