This Friday, Bad Bunny will make history as the first Latin American headliner at the Coachella Valley Music and Arts Festival. On one hand, local residents — nearly 70% of whom is Latine — are thrilled. On the other, their relationship to the world-famous event remains complicated.
“It’s like two different worlds,” says Kaitlyn, a 22-year-old living in La Quinta, another city in the Valley. “I was born and raised in the city of Coachella, so I can see how much it’s grown to be a safer, better city, but it could definitely be better.” The first step toward improvement? Accountability from
, the festival’s production company. “They could provide some of the funding they get from the festival to actually put it into the city.”Though the festival takes its name from the city of Coachella, it actually takes place at the Empire Polo Club in Indio. One end of the grounds borders Coachella, where the median household income is $40,688.
That doesn’t stop Latine locals from enjoying the festival when they can afford to. “I’ve gone probably 7 years in a row,” Kaitlyn says. But with tickets , it’s far from an accessible activity. “A lot of people I know can barely afford to go,” she says. “The price of a ticket plus everything else could be rent.” Isabel has attended Coachella for 10 years. “Weekend 2 is for the locals,” she notes. “It’s like everyone from the Valley is getting back together.”IsabelLike most Latines in the Valley, Kaitlyn and Isabel are of Mexican descent.
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