In the competitive, churn-filled world of streaming channels, glitch-free, easy-to-navigate interfaces may be more important than original content. Our contributor David Bloom explains:
merger plans to eventually mash Discovery Plus together with HBO Max . But that merger of differing audiences, interfaces, and supporting technology will only delay and complicate a definitive update there, especially as the recently merged company continues to slash spending and integrate various divisions.
To be fair, taking a page from the market leader, as Amazon is doing, isn’t a bad idea. It’s even a time-honored tradition among tech firms, which have been borrowing mercilessly from each other for decades . In part that’s being done by moving a set of navigation controls from the top of the page to the left side, with a stack of icons for quick access to “my stuff,” free content, a store for all the available movies and series that aren’t free, the home page, and notably, live TV. Another sidebar across the bottom includes links to movies, TV shows and sports.
“We really focused on making sure customers could understand how they would consume that content, live and linear, on demand, and whether they would need to purchase,” Cerna said. “Those were the main areas we focused on. We certainly, as we get more live, linear and sports content, you can see we wanted to surface that content.
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