From what you buy online, to how you remember tasks, to when you monitor your doorstep, Amazon is seemingly everywhere.
Perhaps unsurprisingly for a company known for its vast collection of consumer information, both mergers have heightened enduring privacy concerns about how Amazon gathers data and what it does with it. The latest line of Roombas, for example, employ sensors that map and remember a home’s floor plan.
"It’s acquiring this vast set of data that Roomba collects about people’s homes," said Ron Knox, an Amazon critic who works for the anti-monopoly group Institute for Local Self-Reliance. "Its obvious intent, through all the other products that it sells to consumers, is to be in your home. along with the privacy issues come the antitrust issues, because it’s buying market share.
Amazon’s reach goes well beyond that. Some estimates show the retail giant controls roughly 38% of the U.S. e-commerce market, allowing it to gather granular data about the shopping preferences of millions of Americans and mor e worldwide. Meanwhile, its Echo devices, which house the voice assistant Alexa, have dominated the U.S. smart speaker market, accounting for roughly 70% of sales, according to estimates by Consumer Intelligence Research Partners.for $1 billion, monitors doorsteps and helps police track down crime — even when users might not be aware.
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