Amazon says it plans to spend billions on two acquisitions that would broaden its ever-growing presence in the lives of consumers. The moves by the company known for its vast collection of consumer information are heightening privacy concerns.
Amazon’s reach goes well beyond that. Some estimates show the retail giant controls roughly 38% of the U.S. e-commerce market, allowing it to gather granular data about the shopping preferences of millions of Americans and more worldwide. Meanwhile, its Echo devices, which house the voice assistant Alexa, have dominated the U.S. smart speaker market, accounting for roughly 70% of sales, according to estimates by Consumer Intelligence Research Partners.
And Amazon — like any company — aims to grow. In the past few years, the company has purchased the Wi-Fi startup Eero and partnered with the construction company Lennar to offer tech-powered houses. With iRobot, it would gain one more building block for the ultimate smart home — and, of course, more data.Customers can opt out of having iRobot devices store a layout of their homes, according to the vacuum maker.
Skills that collect personal information are required to post their privacy policies on a detail page in Amazon’s store, according to the company. Researchers, however, found only 2% of Skills are clear about their data collection practices, and the vast majority don’t mention Alexa or Amazon at all.
Should the deal close, Levandowski said customers’ health information will be handled separately from all other Amazon businesses. She also added Amazon wouldn’t share personal health information outside of One Medical for “advertising or marketing purposes of other Amazon products and services without clear permission from the customer.”
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