Artist Joana Vasconcelos, Known for Spectacular Dior Installations, Transforms Roche Bobois on Madison Avenue

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Artist Joana Vasconcelos, Known for Spectacular Dior Installations, Transforms Roche Bobois on Madison Avenue
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Joana Vasconcelos, Roche Bobois, Dior Set Design

“From creating a fantasy, something that does not exist, you create the future. Without fantasy, there is no future.”

“I decided to use these very bright colors inspired by the sunset in Lisbon with its very light pink, light blue and kind of yellow colors that happen just during the summer, and in a certain hour of the day,” the artist said. “It’s like somebody painted the sky, and I wanted to bring that to the outdoor furniture. When I designed and presented it, they said this is not possible because there are no such colors in outdoor furniture. It’s beige, white, gray or brown, and that’s it.

“That was pretty cool because I could create a dialogue between the over-decorated space, the tradition, and all the heritage with my own body of work, outdoors and indoors. One-point-six million people saw my show. I did the Queen’s areas; I covered more than half of Versailles, like 17 rooms or something.”

Again transforming everyday objects into a monumental work of art, she used shiny stainless steel pots, pans and lids to create these colossal-sized shoes, including the “Marilyn” high heels, which appeared at the The Sala Bianca in the Pitti Palace, inspired by the footwear Marilyn Monroe wore in the film “The Seven Year Itch.”

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