Artist Amit Greenberg’s creation for World Oceans Month! Read more:
The initiative’s name comes from the 100,000 glass bottles—exclusively designed by Greenberg—that FOUND has produced in honor of World Oceans Month. All of the proceeds will go to Oceana.pop-up shop of the brand’s best-selling swim collection. An interactive installation by Greenberg is on display, as well. The new piece, “Songs for the Ocean,” is a reinterpretation of the famous “Great Wave off Kanagawa.
The most important thing to me was to really bring this project to life through an installation that could be interactive and a real call to action for people to engage with the issues our oceans are facing. The piece needed to be intriguing and hero the FOUND glass bottle materials, so an interpretation of a wave made sense. To build out the experience, we worked with percussionist Fernando Velez to design the musical experience by actually playing the piece.
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